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Giuseppe Giofrè is the new face of Pompea collections
The testimonial for this campaign is Giuseppe Giofrè, a dancer, choreographer, and model. A former winner of Amici, the talent show that opened the doors to the world of dance for him, where he still performs professionally, Giofrè is also pursuing his international career. After various experiences abroad, he joined important dance companies, accompanying music stars such as J.Lo and Taylor Swift on tour.
The choice of the dancer as the new face of the social media campaign stems from his shared commitment to the values that Pompea has always championed, such as comfort and adaptable fit, as well as from childhood experiences and memories that particularly connect him to the brand.
“I chose to work with Pompea because their great attention to design has proven successful and particularly well suited during training and in the rehearsal room. I am also connected to the brand through some personal memories from my youth. In fact, I always used it as a boy and often found myself, in the back of my dear aunt’s lingerie store in Gioia Tauro, playing among their packaging,” explains Giofrè.
The images for the social media campaign were created by fashion photographer Giovanni Peschi and stand out for their contrasts of light and natural colors, in settings that evoke the lightness, softness, and freedom of movement, essential features of Pompea garments.
Fields of poppies, pristine drapes billowing in the wind, and soft clouds in the background: a few simple elements that enhance the anatomical design of Pompea garments.
Not only Boxer Briefs and Briefs, but also T-shirts and tank tops also feature special finishes, designed to ensure strength and durability over time, as well as a comfortable design that naturally supports the body’s contours.
Soft, stretchy and adaptable to any body shape, the briefs and boxer briefs from the Seamless collection are designed to ensure maximum practicality and freedom of movement on every occasion. The anatomical zones with different levels of elasticity and minimal seams, combined with breathability and the fabric’s quick-drying properties, make them perfect for sports activities too.
All garments are available in various sizes, styles and colours: choose the ones that best suit your style!